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  • We talk about how you can benefit from continuous dialogue with your customers
  • You get to try Panelista and we will show you how it works
  • We share insights and experiences from other successful companies

Panelista is used by those who build businesses, experiences and products.

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Customer voices

Varberg Energi
Varberg Energi
Henrik Näsström, Marketing Manager

“We have clear goals when it comes to listening to our customers and meeting their needs, and Panelista has become our primary method for placing the customer at the center of our business.”

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Ziklo
Ziklo
Elin Davidsson, Head of Design

“We developed a new login solution thanks to feedback we received via a touchpoint on the site. After launch, we saw that the login received 17,000 clicks in just one week, proof that we had solved a real customer problem.”

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Svenska Bostäder
Svenska Bostäder
Helen Alfvegren, Communications Officer

“At Panelista, our panel participants have created a different kind of feedback culture that is incredibly valuable. They want to help us improve, and it feels like we are doing it together in a way that differs from what many people are used to on social media.”

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Agria
Agria
Mikéla Svaneby, Head of Business Support & Business Development

“Having easy access to customers through our panels and ongoing surveys is a hugely important resource. It is most powerful when we can show what our customers think – this is what they want, or this is what they don't want.”

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Södra
Södra
Kristin Lindell, Member coordinator

"The video questions in Panelista give us the opportunity to quickly involve our members in a personal way to understand their needs. We can then create even better services that make it fun and easy to be a forest owner."

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Västtrafik
Västtrafik
Samuel Nygren, Product Owner

"We use Panelista to get customer input before we design new features, and we are getting a lot of long and thought-through answers, suggestions, and comments. The value you get compared to the effort you put in is amazing!"

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CDON
CDON
Sofie Noreen, Customer Experience Manager

“Panelista is an important tool for us. We have a dedicated “Panelista crew” consisting of the CX and product teams. Through Panelista, we receive direct feedback from our customers, which helps us quickly identify and prioritize issues.”

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Boråstapeter
Boråstapeter
Kristin Gullberg, Business Developer

“We have embraced Panelista and this way of working throughout the organization, and now it is a natural part of our decision-making process.”

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Bonnier
Bonnier
Kristina Thorén, Customer Insight Manager

"Panelista has really exceeded our expectations about how much we learn and how deep we can go. Customers and readers also say that they really like the tool. Panelista makes it easy and fun to get involved and contribute."

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Skånetrafiken
Skånetrafiken
Lisa Gran, Business Developer

“The background to the panel is that we want to anchor our decisions with our customers in a quick and smooth way. Starting to use Panelista was simply a step toward becoming an even more customer-focused organization.”

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Fractal
Fractal
Alexander Ernryd, CMO

"Using Panelista has been overwhelming! We have gathered input from our customers in a variety of channels and formats, but never had such clear, strong, and manageable feedback as now."

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Wayke
Wayke
Martin Fransson, CEO

"Panelista is a way for us to have a dialogue with customers in real-time, and be able to dig deeper when needed. It is a magical thing when you can get a new idea and immediately check; Would our customers like this?"

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Panelista is a unique approach that combines AI with personal engagement to collect deep customer insights at scale. This method enables ongoing customer involvement and helps companies become truly customer-centric.

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