Panels

Direct channels to your customers

Panels allow you to gather qualitative feedback in just a few hours. You invite a selection of your customers to a panel, send out video questions, get a feed of answers, and can ask follow-up questions whenever you want.

Test ideas

Hillevi at Purple Bank sends a video question to a panel of bank customers to test an idea. She wants quick and early feedback on a simple prototype that she links to in order to make improvements.

Hillevi Brottare, Service designerHow does it feel to create a monthly savings plan this way?

Explore needs

Jessica at Red Startup sends a video question to a panel of active customers. She wants to understand what is "top of mind" for the customers and then dig deeper with follow-up questions.

Jessica Litzel, UX DesignerWhat are the best and worst things about our app today?

It works like this

Send video questions to selected customers

You invite a selection of your existing customers to a panel. Then you ask questions in short videos that create engagement and high-quality feedback.

Hillevi, CXOHow can we improve our delivery?

Oscar10 minutes ago

Offer more options and home delivery.

Anna25 minutes ago

I want to be able to choose a sustainable alternative.

Ask follow-up questions and add highlights

Everyone in the panel gets a text message when there is a new question. You get a feed of answers, ask follow-up questions, highlight the most important things, and add learnings.

Sonya Svensson

Being able to book an affordable pick-up and drop-off service when visiting a workshop would save time and simplify my everyday life.

Thanks for the feedback! How would you like to be contacted for pick-up and return of your car?

Sonya Svensson

I would like to specify the time and place for picking up the car in the booking. And preferably a reminder by text message the day before.

Get an insights report ready to be shared

You choose how many days each question is open. When a question closes you get an automated insights report that you can share with your colleagues.

Purple Bank

Vad vill du vara med och påverka?

Oscar | 4th August 2025

Report by Panelista

Panels in action

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