Know the needs of your customers

Make customer voices a part of your decision-making with Panelista. From strategic boardroom discussions to customer experience improvements, you'll gain the insights needed to make precise, well-informed decisions.

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Carl: I would like to search two categories...
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Anna: I think the best thing about the app is...
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Josef: The second option suits me because…
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Kim: It would have been good to have inform...

Activity

From past 30 days

0112132
2nd May3rd May4th May5th May1st Jul
100Recent answers
6Questions answered
112Highlights created
13Topics analysed

Learnings

Insights from recent feedback

Dashboard
Users appreciate the app but want more featuresTopic: User experience
Analysis|1 day ago
The updated search function is appreciated by manyTopic: Product information
Analysis|1 day ago
More proactive content in newsletters wantedTopic: Communication
Analysis|2 days ago
Many appreciate the personalized customer serviceTopic: Service and care
Report|4 days ago

Recent questions

Lisa
LisaHow can we make the app better for you?
19
Active
Robin
RobinWhat do you think of the new search function?
173
Active
Sofia
SofiaWhat would you like to read about in our newsletters?
392
Active
Jensa
JensaWhy do you choose to shop with us?
1120
Active

Panelista is used by those who build businesses, experiences and products.

Avanza logoGöteborg Energi logoBonnier logoSkellefteå Kommun logoSkånetrafiken logoAgria logoBoråstapeter logoCDON LogoBooli LogoZikko Bank LogoFamiljens Jurist LogoBilia LogoBooli LogoAvanza logoGöteborg Energi logoBonnier logoSkellefteå Kommun logoSkånetrafiken logoAgria logoBoråstapeter logoCDON LogoSodra LogoZikko Bank LogoFamiljens Jurist LogoBilia LogoBooli Logo
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Panelista is a unique method for gathering deep customer insights at scale through personal engagement and AI. You can involve customers continuously, making your organization more customer-centric.
Customer survey
Focus groups
In-depth interviews
Product development
Customer panels
Surveys and questionnaires
Customer satisfaction surveys
Business development
Dialogue with citizens
NPS
NKI
Customer Dialogue
Pulse measurements
Prototype testing
Needs analysis
Improving customer journey
User testing
Service design
Customer-driven growth

Panelista gives you superpowers

Customer feedback in no time

Place your personalized video questions anywhere along the customer journey, via email, app, purchase flow or in a digital panel. Get high-quality, in-depth answers from customers at scale.

Read more
Panelista UI
Hillevi, CXOHow can we improve our delivery?
Panelist avatar
Oscar10 minutes ago
Offer more options and home delivery.
Panelist avatar
Anna25 minutes ago
I want to be able to choose a sustainable alternative.

AI analysis

Our AI, Gustav, helps you analyze results from large amounts of responses, revealing patterns and key customer insights for you to work with.

More about Gustav
Panelist avatar
Nick10 minutes ago
I appreciated that the seller contacted me after the delivery of my goods, as it showed a genuine interest in my experience.
104 Answers
Kundservice och säljarnas engagemang värderas högt.

Många kunder har haft positiva upplevelser med engagerade och informativa säljare, medan andra har upplevt stressade och ointresserade säljare. Detta tyder på att kundservice och säljarnas engagemang är inkonsekvent, vilket påverkar den totala kundupplevelsen.

Make customer-focused decision

Analyses and insights are presented in automated reports and dashboards that are automatically updated over time. The customer in the room provides a new dimension of decision support for the entire business.

About the dashboard

User experience

Users want more personalization on the home page

Creating shortcuts to the most used services is requested feature.

17 answers

Customer service

Long response times create frustration

It is difficult to get through on the phone and that feedback on emails is slow.

76 answers

Product development

Faster invoice processing creates a better experience

Customers find the new financial portal easier to work with.

17 answers
"We get quick feedback from a target group that is otherwise difficult to reach, and then a report in no time at all"
/ Sofia, Lindex
"Panelista helps us reach deeper insights from our citizens"
/ Agnes, Kungsbacka kommun
"From question to analysis in just a few hours is pure magic"
/ Lina, Region Västmanland
"It feels wonderful when our video question is answered after only a few minutes"
/ Lisa, Skånetrafiken
"We become so much better by letting our customers develop us"
/ Henrik, Varberg Energi
"We get quick feedback from a target group that is otherwise difficult to reach, and then a report in no time at all"
/ Sofia, Lindex
"Panelista helps us reach deeper insights from our citizens"
/ Agnes, Kungsbacka kommun
"From question to analysis in just a few hours is pure magic"
/ Lina, Region Västmanland
"It feels wonderful when our video question is answered after only a few minutes"
/ Lisa, Skånetrafiken
"We become so much better by letting our customers develop us"
/ Henrik, Varberg Energi
Panelista Benefits

Panelista Coach - Let's do it together

Our coach assists you in getting started with your case where you need customer insights. You'll have a structured and straightforward kick-off with your team, so you can quickly send out your first video question.

We take the work out of customer research by helping you at every step of the way. Formulating challenges, locating your target groups, which questions that need to be asked, working with the feedback together with you to find the insights that help you make the right decisions.

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Understanding customer needs is crucial for customer satisfaction and profitability.

Traditional analytical methods are resource-intensive and results are difficult to interpret.
Panelista Benefits

Panelista makes your organization truly customer-centric

Improving the customer experience

Understand what your customers really think and why, to better map the customer journey and adapt your business to their actual needs.

Targeted product development

Involving customers provides concrete ideas for improvement and helps you prioritize and make quick decisions when developing new services, products and offers.

Increased customer loyalty

By acting on customer feedback, you show that you care. You build a stronger relationship with customers and their loyalty increases.

The product

The customer in the room

Understand customers in depth with the fully AI-powered Panelista dashboard that delivers qualitative analysis of the responses you collect. You get an objective picture of your customers' needs and expectations that you can easily take with you when making important decisions.

About dashboard

January 2025

Introduce new technology faster, such as electric car chargers and modern ports

Strong demand for faster technological modernization A clear pattern emerges where members are demanding faster implementation of modern technology. Particularly prominent is the need for electric car chargers, where the current number of charging stations is perceived as insufficient. Several members express frustration with the slow pace of implementation, as illustrated by comments such as 'the association could improve by being faster in introducing new technology'.

Teknisk modernisering

Feb 24
Mar 24
Apr 24
81
44
153
Panelista is based in Gothenburg, Sweden.
Panelista is 100% GDPR-compliant.
Your data is always securely encrypted.
Your data is stored within the EU.

Customer voices

Södra
Södra
Kristin Lindell, Member coordinator

"The video questions in Panelista give us the opportunity to quickly involve our members in a personal way to understand their needs. We can then create even better services that make it fun and easy to be a forest owner."

Västtrafik
Västtrafik
Samuel Nygren, Product Owner

"We use Panelista to get customer input before we design new features, and we are getting a lot of long and thought-through answers, suggestions, and comments. The value you get compared to the effort you put in is amazing!"

Read more
Bonnier
Bonnier
Kristina Thorén, Customer Insight Manager

"Panelista has really exceeded our expectations about how much we learn and how deep we can go. Customers and readers also say that they really like the tool. Panelista makes it easy and fun to get involved and contribute."

Fractal
Fractal
Alexander Ernryd, CMO

"Using Panelista has been overwhelming! We have gathered input from our customers in a variety of channels and formats, but never had such clear, strong, and manageable feedback as now."

Read more
Wayke
Wayke
Martin Fransson, CEO

"Panelista is a way for us to have a dialogue with customers in real-time, and be able to dig deeper when needed. It is a magical thing when you can get a new idea and immediately check; Would our customers like this?"

Read more
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Fhilip
Oscar

Time for a demo?

Book a personal demo to try Panelista and find out how other great companies use our fast feedback loops.

Panelista in different industries

All kinds of companies need to be quick to respond to their customers' needs, able to develop in smaller steps and prepared for changing behavior and technology shifts.

Retail

E-commerce and retail are constantly affected by challenges driven by new technologies, trends and changes in the world around us. Through dialogues including the customers, store staff and retailers, the ability to understand the entire customer journey creates a unique competitive advantage.

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Municipality

Growth, new establishments, urban development, digitalization, challenges in healthcare and care services, competency provision. Yes, the list of challenging areas for municipalities is long, and working together with residents and businesses is essential for success.

Read article

Region

Providing services for health equity or gaining residents' perspectives on major infrastructure issues or cultural initiatives requires a responsive and ongoing dialogue. Whether it's about improving services at 1177, involving different types of residents in cultural life, or making the region an attractive destination for visitors.

Read article

Public transport

To develop public transportation and increase the share of sustainable travel, facing climate challenges, losing market shares, and growth requires close dialogue with travelers. For Skånetrafiken, Västtrafik, Jönköping Länstrafik, among others, working with Panelista method is an effective way to become more customer-focused organization.

Read article

Energy sector

With an energy market that is becoming increasingly dependent on weather and politics, it is crucial that consumers are provided with the right tools and knowledge to navigate alongside energy companies towards a fossil-free future.

Read article

And more.

We help banks, insurance companies, museums, housing associations, car dealers, the forestry industry and many more to engage in dialogues with their customers to make better decisions. Which customers do you want to talk to?

Receive an inspiring email every month about customer-centric working methods and fast feedback loops

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Panelista is a unique approach that combines AI with personal engagement to collect deep customer insights at scale. This method enables ongoing customer involvement and helps companies become truly customer-centric.

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Orgnr: 559201-1943

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