Panelista makes it easy to ask your

Send time-limited video questions to your target group to explore needs and test ideas. Go from guessing to instant insights for better decisions.

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What our customers say

“We use Panelista to get customer input before we design new features, and we are getting a lot of long and thought-through answers, suggestions, and comments. The value you get compared to the effort you put in is amazing!

Samuel Nygren,
Product Owner at Västtrafik

"Panelista is a way for us to have a dialogue with customers in real-time, and be able to dig deeper when needed. It is a magical thing when you can get a new idea and immediately check; Would our customers like this?"

Martin Fransson,
CEO at Wayke

“Using Panelista has been overwhelming! We have gathered input from our customers in a variety of channels and formats, but never had such clear, strong, and manageable feedback as now.

Alexander Ernryd,
CMO at Fractal Design

"As a leading bank in a consumer-driven market with 100 million people, we have an extreme focus on our customers. With Panelista we gain customer insights quickly and easily. Such an amazing tool, can't recommend enough!"

Erik Jonsson
Head of Digital Partnerships, Techcombank

“We use Panelista to develop Lantmännen for our young ambassadors and the farmers of tomorrow. The tool is very simple to use, the support, guidance, and ideas are great. Everything we needed.”

Jenny Andrén & Cathrine Hannell,
Owner Relations at Lantmännen

"The video questions in Panelista give us the opportunity to quickly involve our members in a personal way to understand their needs. We can then create even better services that make it fun and easy to be a forest owner."

Kristin Lindell,
Business Development Manager at Södra Skog
Voi logoFractal logoBreakit logoWayke logoStrivr logo

4 simple steps to new insights


Invite people to a panel

Create a direct channel to your target group. A panel is a group of people. Invite panelists as if it was for an event. A panel can exist for several years, or during a project. Do you have several target groups that you want to involve? No problem, create another panel!

AvatarAnnika Mårtensson
AvatarKarl Kristiansen
AvatarJoakim Arvidsson
AvatarRoland Holmberg

Send time-limited video questions

Record a short video that makes things personal and creates engagement. The time-limit creates a sense of urgency and structure. Explore needs and test ideas. The panelists receive an SMS when there is a new question. They answer when and where they want.


Participate in the discussions

See the answers and comments roll in. Get involved by asking follow-up questions, highlight the highlights, and capture new insights. Panelista generates engagement with smart reminders and notifications.

Karl KristiansenFive hours ago

My friend gets all his transactions with his credit card categorized in his bank app. I would also really appreciate that!

1 comment
Annika MårtenssonJust now

I like that many banks have features for automatic savings, like monthly investments in stock funds.


Share your insights

Receive an automated insight report ready to be shared with your colleagues. Spread new ideas and ensure that you focus on what your target group really needs. From a short video to shareable insights in no time!

What great things do other banks do that we don't?Avatar
Most likesI would like it to be very easy to save money automatically each month.Avatar
Highlighted commentWhat a great idea! I also want automatic monthly stock fund investments.Avatar
reportCirclePatternInsightCustomers want to be able to set up automatic savings and investments.Avatar

Get started in just a few hours

Always included
greenCheckGet started workshop
greenCheckYour branding
greenCheckAutomated insight reports
greenCheck10 administrators per panel
greenCheck200 panelists per panel
Panelista Go600 EUR/month
  • greenCheck Small effort. Many insights
  • greenCheck One panel
  • greenCheck 30 video questions per month
Book a personal demo
Panelista Pro900 EUR/month
  • greenCheck More perspectives and insights
  • greenCheck Three panels
  • greenCheck 100 video questions per month
Book a personal demo

Do you help companies gain customer insights?
Then we want to work with you!

Have different needs?

Frequently Asked Questions

We do this every day

The payoffs in terms of product success, loyalty and revenue are tremendous when you involve the people you are creating things for. We know, because we do it every day.

Propel is an innovation partner helping companies to develop new business opportunities. Based on proven methods we created Panelista, an easy way of collaborating with your target groups for quick new insights. If you work in product development, innovation, customer experience, customer insights, or business development, you should talk to us.

Book a demo to understand how Panelista can be used in your organization, and subscribe to our newsletter to receive a monthly inspiration email with how Panelista is being used by different companies.

Output Bypropel AB, Kungsgatan 50, 411 15 Gothenburg, Sweden