Panelista makes it easy to ask your


Send time-limited video questions to your target group to explore needs and test ideas. Go from guessing to instant insights for better decisions.

Book a demo

What our customers say

“We use Panelista to get customer input before we design new features, and we are getting a lot of long and thought-through answers, suggestions, and comments. The value you get compared to the effort you put in is amazing!

Samuel Nygren,
Product Owner at Västtrafik

"Panelista is a way for us to have a dialogue with customers in real-time, and be able to dig deeper when needed. It is a magical thing when you can get a new idea and immediately check; Would our customers like this?"

Martin Fransson,
CEO at Wayke

“Using Panelista has been overwhelming! We have gathered input from our customers in a variety of channels and formats, but never had such clear, strong, and manageable feedback as now.

Alexander Ernryd,
CMO at Fractal Design

"As a leading bank in a consumer-driven market with 100 million people, we have an extreme focus on our customers. With Panelista we gain customer insights quickly and easily. Such an amazing tool, can't recommend enough!"

Erik Jonsson
Head of Digital Partnerships, Techcombank

“We use Panelista to develop Lantmännen for our young ambassadors and the farmers of tomorrow. The tool is very simple to use, the support, guidance, and ideas are great. Everything we needed.”

Jenny Andrén & Cathrine Hannell,
Owner Relations at Lantmännen

"The video questions in Panelista give us the opportunity to quickly involve our members in a personal way to understand their needs. We can then create even better services that make it fun and easy to be a forest owner."

Kristin Lindell,
Business Development Manager at Södra Skog
Voi logoFractal logoBreakit logoWayke logoStrivr logo

3 simple steps to new insights

Invite people to your panel to create a direct channel to your target group. A panel can exist for several years, or during a project. Have several target groups that you want to involve? No problem, create another panel!


Send time-limited video questions

Record a short video that makes things personal and creates engagement. The time-limit creates a sense of urgency and structure. Explore needs and test ideas. The panelists receive an SMS when there is a new question. They answer when and where they want.

Karl KristiansenFive hours ago

My friend gets all his transactions with his credit card categorized in his bank app. I would also really appreciate that!

1 comment
Annika MårtenssonJust now

I like that many banks have features for automatic savings, like monthly investments in stock funds.


Participate in the discussions

See the answers and comments roll in. Get involved by asking follow-up questions, highlight the highlights, and capture new insights. Panelista generates engagement with smart reminders and notifications.

What great things do other banks do that we don't?Avatar
Most likesI would like it to be very easy to save money automatically each month.Avatar
Highlighted commentWhat a great idea! I also want automatic monthly stock fund investments.Avatar
reportCirclePatternInsightCustomers want to be able to set up automatic savings and investments.Avatar

Share your insights

Receive an automated insight report ready to be shared with your colleagues. Spread new ideas and ensure that you focus on what your target group really needs. From a short video to shareable insights in no time!

New feature

Sorting in Panelista

When making products and services for your customers, getting to know their preferences fast and accurately is key. Several of our customers have requested support for prioritisation in Panelista, e.g. to pitch different potential products or features against each other. Inspired by this feedback, we have developed a new type of video question, where you ask your customers to sort alternatives and explain what they think is the most important and why.

Get started in just a few hours

Always included
Get started workshop
Your branding
Automated insight reports
Answer by text, images and priorities
Easy data export
Panelista Go600 EUR/month
  • Small effort. Many insights
  • One panel
  • 30 video questions per month
Panelista Pro900 EUR/month
  • More perspectives and insights
  • Three panels
  • 100 video questions per month

Contact us and we’ll create a customized solution together that suits your organizations needs.

Book a demo
€1 950

Start with a pilot

Try Panelista for 60 days. Recruit panelists and record your first video question together with us!

Try Panelista

Frequently Asked Questions

    Want to know more?

    Book a demo and see how you can get new customer insights in just a few hours.

    Book a personal demo

    We do this every day

    We do this every day

    The payoffs in terms of product success, loyalty and revenue are tremendous when you involve the people you are creating things for. We know, because we do it every day.

    Propel is an innovation partner helping companies to develop new business opportunities. Based on proven methods we created Panelista, an easy way of collaborating with your target groups for quick new insights. If you work in product development, innovation, customer experience, customer insights, or business development, you should talk to us.

    Book a demo to understand how Panelista can be used in your organization, and subscribe to our newsletter to receive a monthly inspiration email with how Panelista is being used by different companies.

    Output Bypropel AB, Kungsgatan 50, 411 15 Gothenburg, Sweden