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Qualitative analysis of <answers>{answersCount} answers</answers> and {questionsCount, plural, one {1 question} other {# questions}}.

Touchpoints and panels that will be analyzed.

Select the panels and touchpoints to include, and create one focused analysis or a monthly analysis dashboard to keep track of changing sentiments and insights.

Analysis will appear here once it's ready. They are created automatically every month, as long as there are at least 80 answers.

Guide the analysis to focus on specific topics or perspectives.

New analyses won't be created, and existing ones will not be affected. You can always activate it again in the future.

Gustav is reading through answers and looking for patterns. This usually takes up to ten minutes.

Analyzing your feedback

Gustav is getting ready to dive into your feedback.

Preparing your analysis

Sentiment of the answers related to this topic.

Only {company} admins can view this analysis. Follow these steps to invite your colleagues:

Share it with your colleagues who already have a Panelista account.

What questions is this feedback coming from?

Ask these questions in your panels or touchpoints to get a better understanding of the issues people talk about.

Panelista also provides a ready-made embedded button that you can place on your website without calling this API.

Send a GET request with following shape from your server or from the browser. Response is JSON.

If the touchpoint does not exist or has no active question, the API responds with HTTP 404.

Touchpoint button data API

Touchpoint button API

This conversation has reached its context limit. Start a new chat to keep asking.

Ask any questions and get reliable answers. Gustav knows how to thoroughly analyse any feedback you have gathered on Panelista.

Your feedback, understood.

The clearest pattern is reliability after 18:00. Respondents describe missed transfers, long waits between bus and train, and uncertainty about whether the final connection will arrive.

On route 184, <routeExample>one traveler describes missing the last train</routeExample> home after a delayed bus. The same pattern appears in <studentExample>a student's trip</studentExample>, where evening transfers feel too unpredictable to rely on. In total, 43% of the matched answers mention connection problems directly.

Evening connections are the main reason travelers choose other options

Share with colleagues. Only users who are admins of {clientName} can access this chat.

Shared chats stay shared. When you share the chat URL, it can't be made private again.

The chat stays yours. Only you can ask more questions in your shared chats.

Ask about the feedback you've collected on Panelista. Specific topic, a time period, or comparisons - Gustav searches through your responses, finds what's relevant, and delivers reliable answers you can act on.

Chat with your qualitative customer data

Analyse responses from different panels, touchpoints, and surveys together. Compare results, find patterns across sources, or get a broader picture of a specific topic.

Combine feedback from different questions

Gustav's answers are grounded in your customers' words. You see which responses were found, can read the quotes, and can export the data - so you can always verify the insights yourself.

Reliable outcome, no guessing

Start with a broad question, then follow up to explore what you find. Each response builds on the previous answers, letting you go as deep as you need. Get better understanding what needs deeper exploration and what may be missing in the feedback.

Dig deeper, step by step

Prepare for a presentation or decision-making and get help in packaging your insights. You will get a customized material for the right audience or format.

Getting ready for the next step

Found something your team should see? Share the conversation and insights with colleagues or export the underlying answer data as a spreadsheet to work with it further.

Share what you find

Move across your feedback without losing context, uncover patterns across sources, and shape trustworthy insights into decisions, presentations and team conversations.

The freedom to explore

It works like this

Just ask about whatever you need - a topic, a trend, a customer segment, a knowledge gap, a time period. You can ask from anywhere in Panelista, and Gustav will already know the context of what you're looking at.

Ask a question in your own words

Gustav works through your collected responses - filtering by date, sources, and topics, reading answers in detail, and classifying them based on what you're asking. Hundreds or thousands of answers, handled right away.

He then presents his insights and suggested actions, with referenced quotes and clear reasoning. Ask a follow-up to dig deeper, or export the underlying answers and share the whole conversation with colleagues.

Get reliable analysis you can work with

Henrik at Green Energy has noticed several customers mentioning electric car chargers. 

He asks Gustav how widespread the demand is. Gustav searches across all panels and touchpoints, classifies hundreds of responses, and presents a clear picture with customer quotes and a breakdown over time.

Explore themes

Explore a theme across all feedback

Sofia at Blue Retail made changes to their delivery experience last quarter.

She asks Gustav whether customer sentiment about deliveries has improved since the changes. Gustav compares feedback from before and after, identifies shifts in tone and topics, and highlights the changes in feedback.

Compare feedback

Compare feedback over time

Samuel at Purple Transit notices travelling is declining on regional routes, so he asks Gustav why travelers are choosing other options.

Gustav searches through months of feedback across touchpoint surveys, classifies responses and surfaces the most common reasons: Scheduling gaps on weekday evenings and unreliable connections between bus and train. Samuel now has a clear picture of what to address first.

Long term analysis

Research months of feedback in minutes

Use cases

Generic AI tools are impressive at many tasks, but they consistently fail to provide correct and reliable answers based on large amounts of data, and hallucinate plausible but incorrect answers. To fix this, the best models need a harness with well structured context, and specialized tools they can use as they see fit based on the task at hand.

Our AI Gustav is such a system, purpose-built to work with customer feedback in Panelista. It has a set of powerful research capabilities, like a service designer, at its disposal - searching your complete feedback history, filtering across panels, touchpoints, and surveys, classifying large volumes of answers by any criteria you define, and reading the full responses to give you dependable results.

The difference is ability and reliability at scale.

Why not ChatGPT, Gemini or Claude?

Make sure we have the right info.

We help banks, insurance companies, museums, housing associations, car dealers, the forestry industry and many more to engage in dialogues with their customers to make better decisions. Which customers do you want to talk to?

All kinds of companies need to be quick to respond to their customers' needs, able to develop in smaller steps and prepared for changing  behavior and technology shifts.

With an energy market that is becoming increasingly dependent on weather and politics, it is crucial that consumers are provided with the right tools and knowledge to navigate alongside energy companies towards a fossil-free future.

We help banks, insurance companies, museums, housing companies, car dealers, the forestry industry and many more to have continuous dialogues with their customers and make better decisions. Which customers would you like to talk to?

And you?

Growth, new establishments, urban development, digitalization, challenges in healthcare and care services, competency provision. Yes, the list of challenging areas for municipalities is long, and working together with residents and businesses is essential for success.

To develop public transportation and increase the share of sustainable travel, facing climate challenges, losing market shares, and growth requires close dialogue with travelers. For Skånetrafiken, Västtrafik, Jönköping Länstrafik, among others, working with Panelista method is an effective way to become more customer-focused organization.

Providing services for health equity or gaining residents' perspectives on major infrastructure issues or cultural initiatives requires a responsive and ongoing dialogue. Whether it's about improving services at 1177, involving different types of residents in cultural life, or making the region an attractive destination for visitors.

E-commerce and retail are constantly affected by challenges driven by new technologies, trends and changes in the world around us. Through dialogues including the customers, store staff and retailers, the ability to understand the entire customer journey creates a unique competitive advantage.

Panelista in different industries

The Panelista bot delivers real-time notifications from your customer feedback platform directly into Microsoft Teams. Stay informed with updates on activity discussions, touchpoint responses, new findings, and participant ratings — all without leaving Teams.

**Getting started:**
Click the **Connect** button below to begin the onboarding process. You will be guided to log into your Panelista account and select which notifications you want to receive in this channel.

**Important:** This bot is available exclusively for existing Panelista users. You need an active Panelista account to connect. If you don't have an account yet, [learn more and create one at panelista.com](https://panelista.com).

**Limitations:**

• Bot cannot process confidential data

• Limited to predefined queries

• No real-time support

• For general guidance only, not for troubleshooting critical issues

For urgent issues or any questions at all contact support team: [coach@panelista.com](mailto:coach@panelista.com)

Connect to Panelista

Panelista notifications

Do you want our advice on anything else? We want to help you make the best use of Panelista.

Get expert guidance for your case and sharpen your knowledge of the method.

Choose one of the options and our coach will contact you right away.

Get help with engaging new group of people, creating new panel or starting a new project.

New team or a colleague working with Panelista? Let's get them up to speed.

We are on it!

What can we do for you?

Add a profile photo to make things more personal. It is always nice to see who you are talking to!

Panelista - Know the needs of your customers.

If you leave the panel you will not be invited to future questions, and you won't see this panel in your dashboard anymore.

Panelista is a proven method where you start conversations by asking video questions. Get high-quality customer feedback and automatic AI analysis. Stop guessing, start asking.

Name

You don't have access to this page.

Sorry! The page you're looking for doesn't exist.

Subtitles

Your text is a bit long, please make it shorter.

Please let us know what you think - write little more (min. {count} chars).

There were {numberOfAnswers} answers and {numberOfQuestions} {numberOfQuestions, plural, one {question} other {questions}} analyzed for {month}, and Gustav found some interesting findings across {numberOfFindings} topics for you to look at!

There are {numberOfComments} answers to this question in the <link>{panel}</link> panel. Check the findings and see what people talk about.

There are {numberOfComments} new answers to this question in the <link>{touchpoint}</link> touchpoint. Check the findings and see what people said.

Hi {firstName}! New question in {panelName}:

Hi {firstName}! I would love your input. The question is open for {count, plural, one {1 day} other {# days}}.

{count, plural, one {There is a new answer for you! See the answer, highlight interesting bits, and ask a follow-up question if you wish.} other {There are # new answers for you. See what people people said, highlight interesting bits, and ask follow-up questions to learn even more.}}

You will find Panelista at Kungsgatan 57 in Gothenburg, Sweden. We who created Panelista are a group of experienced product leaders, developers, designers and business developers. We have run startups and innovation teams, written code at Apple, helped large organizations become agile, and developed several of the digital products that you encounter in your everyday life. Throughout the years we have experienced the strength in having a dialogue with our customers to ensure that we fulfill real customer needs. With Panelista we want to make it possible for all companies to establish fast feedback loops with their customers. If you are curious to see what we look like, we are the ones in the pictures and videos in all the examples on this website.

We are Panelista

Deep AI-driven analysis of needs and expectations that helps you bring customer perspectives into important decisions and priorities.

Snapshot of your customers' needs

Get a holistic view of customer needs by combining in-depth panel dialogues with broad surveys gathered in one analysis. The analysis gives you a clear and actionable overview.

The objectivity of the analysis allows you to stop guessing and start making customer-centric decisions based on real feedback.

Monthly analysis helps you identify new customer behaviors and trends that are happening here and now.

The continuous automatic updates show how needs change over time and how your efforts affect customers at every stage of the customer journey.

The effects

Make better decisions

Identify new customer behaviors in no time

Get better insight into the customer journey

Introduce new technology faster, such as electric car chargers and modern ports

Through continuous pulse measurements, the monthly analysis helps you identify trends, prioritize focus areas, and understand changes in customer behavior. It provides much more qualitative and nuanced understanding than traditional methods like NKI or NPS.

Creating shortcuts to the most used services is requested feature.

It is difficult to get through on the phone and that feedback on emails is slow.

Customers find the new financial portal easier to work with.

The key findings based on all responses, updated continuously as you get more feedback. So you can focus on the conversation.

Findings

Automatic report with both your and the AI's insights, summary, customer quotes and analysis that can easily be shared with your colleagues.

Report with selected quotes

When you ask multiple questions, we analyze the questions both together and separately to capture interesting relations between the answers.

Summaries in surveys

Understand what your customers really think and why, to better map the customer journey and adapt your business to their actual needs.

Involving customers provides concrete ideas for improvement and helps you prioritize and make quick decisions when developing new services, products and offers.

By acting on customer feedback, you show that you care. You build a stronger relationship with customers and their loyalty increases.

Improving the customer experience

Targeted product development

Increased customer loyalty

Panelista makes your organization truly customer-centric

Our coach assists you in getting started with your case where you need customer insights. You'll have a structured and straightforward kick-off with your team, so you can quickly send out your first video question.
 
We take the work out of customer research by helping you at every step of the way. Formulating challenges, locating your target groups, which questions that need to be asked, working with the feedback together with you to find the insights that help you make the right decisions.

Panelista Coach - Let's do it together

Panelista AI makes it easy to learn from the feedback you receive. Ask questions to hundreds of customers and quickly get summaries and insights based on their answers.

Analysing feedback with AI

The onboarding together with you guys made it easy and fun!

Place your personalized video questions anywhere along the customer journey, via email, app, purchase flow or in a digital panel. Get high-quality, in-depth answers from customers at scale.

Our AI, Gustav, helps you analyze results from large amounts of responses, revealing patterns and key customer insights for you to work with.

Analyses and insights are presented in automated reports and dashboards that are automatically updated over time. The customer in the room provides a new dimension of decision support for the entire business.

Panelista gives you superpowers

Customer feedback in no time

AI analysis

Make customer-focused decision

Go from boring surveys and time-consuming interviews to quick, personal video questions. With your own panel on Panelista, you always have access to engaged customers who are ready to provide high-quality feedback, so that you can explore needs and test ideas continuously.

A direct channel to your customers

You invite a selection of your existing customers to a panel. Then you ask questions in short videos that create engagement and high-quality feedback.

Send video questions to selected customers

Everyone in the panel gets a text message when there is a new question. You get a feed of answers, ask follow-up questions, highlight the most important things, and add learnings.

Ask follow-up questions and add highlights

You choose how many days each question is open. When a question closes you get an automated insights report that you can share with your colleagues.

Get an insights report ready to be shared

Understand customers in depth with the fully AI-powered Panelista analysis of the responses you collect.

You get an objective picture of your customers' needs and expectations that you can easily take with you when making important decisions.

Analysis

The customer in the room

The product

Ask personal video questions directly to your target audiences quickly and easily to explore needs and test ideas. With your own panel, you always have access to engaged customers ready to provide high-quality feedback.

Panels

Direct channels to your customers

Conduct broad surveys with a mix of qualitative and quantitative response options. The personal video format increases engagement among target groups and provides deeper insights.

Surveys

Deep insights from many people

Place video questions and collect customer feedback in the right moment. With a link, digital button or QR code, you can easily explore needs and evaluate experiences in the right context - in the app, after purchase, on the bus or in a newsletter.

Touchpoints

Feedback from the right moment

The first video took me a bit outside of my comfort zone, but so worth it.

Thanks! The next newsletter will land in your inbox.

Touchpoints with video questions gives you the opportunity to collect high-quality feedback from the right moments. You place a button, link or QR code, get a feed of answers, and can ask follow-up questions whenever you want.

Feedback from the  right moments

Ask your customer a question at the perfect moment. Like when they are waiting for the bus, using a new feature in your app, or just placed an order. By placing a video question in the right spot as a button or QR code, you can explore needs and evaluate experiences.

Feedback from the right moments

Allow respondents to add images to their answers.

You need to activate analysis feature to create one. Contact us and we will extend your subscription.

By simply adding a why? or a how? you get much better understanding of the response of your survey. Asking open questions is the most powerful way to get actionable insights and a great way to allow respondents to express their preferences or ideas.

You need a question with free text answer

You can do this either by adding new text question, or enabling optional text answer for a rating question.

There are no answers matching your filters.

Managers can do everything except creating panels, touchpoints, and adding new administrators.

Choose a touchpoint to copy the question to. You can edit the question before saving.

Copy to touchpoint

Ask several questions with one video question.

Get replies and discussions based on your video question.

This action is irreversible. Do you really want to delete this comment?

You have an unfinished draft. Would you like to pick up where you left off?

We found your changes.

Edit subtitles

In case we didn't catch all the words just right, you can fix the subtitles here.

Skip to the end when this question is answered a certain way.

Get an image with transparent background to share.

Export the answer as image

Add a link to external content like a website or prototype.

Something like "Check out the prototype".

Generating subtitles… This might take a little while.

Add highlights

Select text you want to highlight, then add your note.

Remember to highlight good answers and comments in the discussion! Panelists don't see the highlights.

Ask questions and insights will appear here over time.

Set the minimum and maximum choices the user can make.

To get automatic subtitles, please re-upload the video.

Email with unread notifications, grouped when there are many answers.

Users are able to adjust their own settings.

Email with a summary of the activity in the past month.

Allow respondents to add a text answer to their rating.

Understand preferences by asking panelists to sort a number of options (max 7 options). The panelists will be asked to explain their priorities.

Ask panelists to sort options

Activity

Learnings

Email notifications about new activity in the questions.

Create your first panel

You are using {used} out of {limit} panels. Contact us and we will extend your subscription.

Share this touchpoint by placing the QR code in places where people will scan it with their phone. You can put the QR code on stickers, leaflets, product packaging and other places.

Get QR code

Make this the active question in the touchpoint again, or schedule re-activation for later.

Activate question

Things you won't need for most questions, but might want for some.

Add images to your question. You can add optional titles to describe the images.

Question images

Present the options in random order to get unbiased responses.

All answers that are related to this topic.

Share link to the report

Only ask this question if a condition is met.

Use subtitles

Link to a specific section of the report. The recipient lands on the section that you are looking at now, but can then move around the report as normal.

Automatic summary was generated based on all answers.

Automatic summary will be generated when there are more answers.

Let respondents add images to their answers.

Require the user to answer this question to continue.

You can download the table as a universal CSV file to use in most applications, or an Excel XLSX file.

Title

Place a video question in a digital or physical channel. Get high-quality feedback from the right moment. You will find examples and inspiration at <link>this page about touchpoints</link>.

Create your first touchpoint

You need to activate touchpoints to create a new one. Contact us and we will extend your subscription.

You are using {used} out of {limit} touchpoints. Contact us and we will extend your subscription.

Upload vertical video with your question. Keep it short, ideally below one minute. Maximum size is 500 MB.

The selected thumbnail picture will be shown as a preview before the video is played.

Paste the code below into your website HTML code, right where you want the button to be appear. The button will always show the video question that is currently active for this touchpoint. You don't have to place your button now, you can do it later too. If you are not the person who will place the button on your website, you can share the page with instructions with that person instead.

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